WORK EXPERIENCE
Product Marketing Manager
December 2023 - Present
– Develop go-to-market (GTM) strategies that drive product adoption and revenue growth, outlining key messaging, customer buyer personas and sales channels
– Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
– Work closely with cross-functional teams to provide the necessary tools, training, and materials to drive successful product launches and ongoing sales efforts
– Engage directly with customers to gather feedback, understand their needs, and incorporate and communicate insights across the organization to enable product development and marketing strategies
– Establish and track key performance indicators (KPIs) to evaluate the success of product marketing initiatives, making data-driven recommendations for optimization.
Senior Marketing Executive - Entersoft
October 2019 - December 2023
– Plan, implement and review the company’s annual marketing plan.
– Participation to producing a broad range of marketing material in English and Greek (ads, press releases, sales brochures, sales presentations, website, social media, newsletter etc.)
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Cooperation with sales executives to create successful marketing campaigns
– Competition Analysis
– Taking responsibilities in organizing company events and company’s participation in third party’s events.
Digital Marketing Specialist - SQLearn
September 2019 - October 2019
– Plan, implement and review the Company’s annual digital marketing plan.
– Develop and manage newsletters, event support materials, and brochures.
– Provide creative ideas for content marketing and update website.
– Collaborate with designers to improve user experience.
– Plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media and blogs.
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Competition Analysis
Digital Marketing Consultant - SIEBEN
March 2016 - August 2019
SiEBEN provides innovative IT solutions for enterprises, using the most modern technologies. The continuous effort for innovation and its specialization in modern sectors of information technology, has distinguished SiEBEN as one of the leading companies.
I’m currently working at the Digital Marketing Department as a Digital Marketing Consultant.
– Plan, implement and review the Company’s annual marketing plan.
– Develop and manage presentations, newsletters, event support materials, research papers, and brochures.
– Provide creative ideas for content marketing and update website.
– Collaborate with designers to improve user experience.
– Plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media and blogs.
– Own and maintain site analytics, metrics and campaign reporting.
– Negotiate with media suppliers to achieve the best price.
– SEO
– Google Ads
– Plan and organize events.
– Handle the cooperation with media agencies and magazines.
General Manager Assistant - SIEBEN
August 2011 - February 2016
Helping General Manager to make the best use of his time by dealing with administrative tasks.
– Conduct market research and prepare presentations and documents.
– Prepare information for Board meetings and coordinates background information.
– Represent the General Manager’s position on various issues at both internal and external meetings.
– Customer Service: treat all customers as priority, assist customers, act pro-actively on behalf of the customer, focuse on customer satisfaction.
– Workload Management: prioritize tasks and requests for assistance, timely completion meeting deadlines, detail oriented.
– Assist the General Manager in leading the team in the development and implementation of property-wide strategies.
– Collaborated with key management personnel to assist in arrangement of special events.
– Day-to-day management of the organization and responsibility for the overall administrative functions of the General Manager.
– Perform administrative functions, such as calendar scheduling, incoming and outgoing telephone calls, conferences, meeting agendas.
– Knowledge of organisation’s aims and objectives.
– Carrying out specific projects and research.
– In charge of Partnership with Microsoft.
Product Specialist - HASHROOM.SOCIAL
June 2015 - Present
An award-winning idea which materialized in a startup (exclusively funded by SiEBEN Ltd.) and staffed by seven very capable and motivated people. Hashroom.social identifies useful information hidden in enterprise social networks (Yammer, Facebook for Business) and transform it into easily shareable content through corporate channels (Twitter, Facebook, LinkedIn, Blog).
As a Product Specialist I was able to build on my management skills by leading and mentoring the team.
Responsibilities:
– New product launch (pricing, sales training, contracts, administration)
– Business Plan
– Responsible for the design and develop of hashroom.social (UX & UI)
– Analysis and design of requirements and business logic of application
– Marketing Plan
– Competitor analysis
Account Manager - SIEBEN
April 2010 - August 2011
Link between the salesperson and the client. Assistance to the Operations / IT / Marketing / Customer Support Divisions.
– Ensure the timely and successful delivery of solutions according to customer needs and objectives.
– Observe and update the IT Contract Database.
– Build and maintain strong, long-lasting customer relationships.
– Processing new sales leads.
– Managing the correspondence between the sales team and their clients.
– Providing data and reports to help the sales team.
– Raising quotations.
– In charge of Partnership with Microsoft.
– Hitting daily sales targets.
– Communicate clearly the progress of quarterly initiatives to internal stakeholders.
– Planned and organized events.
Sales Representative - PLAISIO COMPUTERS
2008 - 2009
– Present, promote and sell products/services using solid arguments to existing and prospective customers.
– Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
– Establish, develop and maintain positive business and customer relationships.
– Expedite the resolution of customer problems and complaints to maximize satisfaction.
– Achieve agreed upon sales targets and outcomes within schedule.
– Coordinate sales effort with team members and other departments.
SKILLS
Performance Management
95%
Pre-sales / Account Management
80%
Product & Project Management
85%
Business Planning & Business Strategy
85%
Microsoft Technologies & Microsoft CRM
100%
ERP (Entersoft, Soft1, SAP)
90%
Wordpress / Joomla CMS
70%